If you told me a year ago that I’d be excited over a makeup delivery from Primark I would have slapped you silly. Not that I’ve got anything against Primark as I am probably one of their biggest fans and would spend half of my life in there browsing if I could, but the idea of putting cheap makeup on my face always terrified me. I am a snob when it comes to beauty and skincare products and I’ve declared this on my blog for years, but recently I’ve had a bit of a change of heart and so when I approached Primark with a couple of proposals and they said ‘yes’ I was more than excited to get trying it all out! I was overwhelmed by the amount of products Primark kindly gifted me and have so many more blog post ideas now than I originally had too so make sure you keep following BekyLou via Bloglovin for a couple more posts in my ‘testing Primark makeup series’.
Liquid Lipsticks have been all everyone’s been talking about for the past two years or so now and with Kylie Jenner’s Matte Lip Kits creating such a stir and now other makeup junkie faves such as Anastasia, Colour Pop, Jeffery Starr and Kat Von D doing nothing but taking away our pennies as they produce more and more fab shades, I can’t help but feel like a cheaper alternative is all any of us having been striving to find. Between the inflated prices here in the UK for brands that are hard to get hold of and the customs charges we’ve been crying over to get our favourites shipped in, there’s no wonder the high-street chains have been dipping their toes into the pool that is liquid lipstick and don’t get me wrong, some of them are really good (that I’ve tried so far) but budget wise, they’re still not quite there. When I found out that Primark had a collection of their own for a heart-stopping £3 a pop I couldn’t quite believe my eyes. With so many other dupes on the market and Primark starting to get a name for themselves with cheap makeup that was actually good, I actually got really excited about these and couldn’t wait to try them out. Of course they are only £3 so my expectations weren’t all that high, but I had good hopes for something semi-decent and was so happy when Primark generously sent me four shades to try out.
As with all beauty reviews my first point of call has to be the packaging. Not beauty related at all or something that has any relevance to the product and formulation itself, but something that us beauty lovers just pine for time and time again. The Ps Pro for Primark Matte Liquid Lipsticks are actually packaged really nicely I think, of course you’re not going to have anything too fancy when the whole product is just three quid but for what they had to play with, I think they’ve done well. The lid is matte black and the bottle itself is clear plastic so you can easily see the colour through it, it’s nothing overly fancy but it’s sleek and I like it. The applicator is also pretty decent, it comes with a sponge applicator that has a sort of dent in it (which is really hard to explain so feel free to have a peep at the photo I’ve taken) and it applies the product easily to the lips. It is quite large but with a little precision, it’s not too difficult to get on.
Obviously my next port of call is the product itself, which come in some really beautiful colours. I have four shades as I mentioned above, which are: Pink in Excess, Dark In Tension, Rouge in Danger and Nude in Private. They’re all really gorgeous shades and are pretty true to their bottled shades when swatched, which is always good as it can be quite difficult shopping for liquid lipstick shades when you can’t easily swatch them. The colour pay off with these is amazing and as you can tell from my swatches, they don’t seem patchy at all. I managed these swatch photos with just one swipe of the wand and was amazed at how well they applied. I didn’t find them overly sticky when applying them and found they dried matte really quickly without being overly drying either.
I’ve worn each of the colours now for a full day to fully test out the longevity and practicality of the product and have been really surprised with the results. Not that I assumed they’d be crap but, well, after all they are only £3 each and for a gal who loves her $29 lip kits, I didn’t think they’d survive testing as well as they did.
The Grey/Nude Toned shade was the first that I tried and after easily applying it with the given applicator I was really impressed with the way the colour dried on my lips. I’m not usually one for grey toned nude lips colours, but this one seemed to actually go really nicely with the smokey makeup look I created that day. Although I’d say this one is the one that matches the colour in the packaging the least, it’s not by too much at all; I did originally think this would be more of a peachy-nude than grey, but you can’t win them all! I wore this shade for around about eight/ten hours and by the end of the day I was surprised at how well it had held up. I only had the tiniest amount of product misplacement and for the majority of my lips it was still very much in it’s starting position. With the packaging of these lip products comes the status of ‘kiss proof’ and after much protesting from my boyfriend because I’d only just applied it, I can confirm that these are in fact to some extent kiss proof. I mean, I didn’t go off on a full on snogging mission to see if it stayed on or not, but it definitely didn’t transfer to his lips or cheek at all and I had barely waited any time before puckering up. Throughout the day I ate and drank plenty and even when eating bread (the tell-tale on whether a lipstick is holding up or not) I noticed only the smallest amount of product transfer. I didn’t re-apply once throughout the day and I was pretty happy with the end result.
As for the other colours they all lasted the test of time pretty well too. The darkest shade, Danger in Tension, was the only one that didn’t impress me as much as I’d hoped and with the other three standing my testing pretty well, I was a little disappointed. As with many other liquid lip products though, the darkest is usually the runt of the group. I felt like the product was a little patchier than the others and took a little more effort to apply nicely. It also didn’t stand the eating test quite as well as I’d hoped and one jam donut later (with minimal licking of my lips may I add) I did feel the need to apply a little more. Overall though, it lasted quite well and for £3 you can’t really go all that wrong. Unfortunately I can’t find a direct link to them as they’re not on the Primark website but I’m sure they’ll be easily accessible in store!
What are your thoughts on Primark makeup? Have you tried their liquid lipsticks at all? I’d love to know your thoughts on any of it in the comments below! I’ve got lots more Primark makeup posts coming up so I’d love to also know what kinds of posts you’d like to see!
BekyLou, Beauty, Fashion, Fitness and Lifestyle Blog based in the South West and London.
(*this post may contain items gifted to me for PR purposes*)
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